Kanye West = Marketing Genius
Most people, including me, doesn’t agree with what Kanye West did at the 2009 VMA awards. Taylor Swift was beginning her acceptance speech for “Best Female Video” when Kanye abruptly jumped on stage, grabbed the mic and told everyone that Beyonce should have won. What Kanye west did was brilliant for his career. Everyone in the pop culture world is talking about him right now…..EVERYONE! While is antics are not apprehensible, they certainly achieved buzz. This is not the first time West has done such a thing (I won’t catalog his antics in this post as they are covered much better on pop blogs). Each time he puts himself in the spotlight with a negative action, he gets more PR than any publicist could get for him.
The takeaway here is that creating a buzz, getting people talking about you is an amazing way to give your company/business/product attention. I wouldn’t recommend the negative route for a small start up type of company, but there are plenty of positive things that a small business owner can do to create buzz and get media attention. Get creative, get attention!
